When Hermès launches a pop-up shop, the expectation is that it will be inimitably chic. What might not be expected is that it draws inspiration from a retro laundromat. The interactive shop, dubbed Hermèsmatic, has been springing up in cities like New York, Washington D.C., and Nashville. The Westfield Century City mall in L.A. is the final stop on the tour.

“The idea of the pop-up is the ‘surprise’ our existing and future clients by encountering Hermès in a totally unexpected location, and in a very unexpected way—a laundromat,” Rober Chavez, chief executive officer, Hermès USA explained to WWD. The 1200-square-foot space is a dip-dye scarf concept shop, boasting shiny orange washing machines, walls lined with Hermès-branded boxes that resemble detergent, and videos demonstrating how to give your worn or vintage Hermès scarves new life by using a dip-dye washing technique. If one’s not feeling like getting in on the DIY, visitors can also purchase a silk scarf from the dip-dye collection. Hermèsmatic closes up shop Nov. 19, so if you’re in L.A. this weekend is your last chance to check it out.

Keep scrolling to check out photos of the Hermèsmatic pop-up.

Next up, see how Hermès wants you to tie your scarf.


Related Post