How do you feel about purple? It can be quite the Marmite colour. Whether you like it or not, thanks to Pantone making Ultra Violet its shade of 2018, it’s set to be one of the key hues of the year. According to the institute, this colour “communicates originality, ingenuity, and visionary thinking that points us toward the future.” The shade itself is more of a blue-based purple, which makes less girly but still pretty. As usual, street style stars have been well ahead of the game and have been wearing purple for a while now, which is super useful for when you want a bit of S/S 18 inspiration. Keep scrolling for purple outfits.

Style Notes: The easiest way to do the Pantone Ultra Violet colour is to go all out and wear a dress in the hue, such as this one from Attico. 
Style Notes: Boho vibes can be taken up a notch with a purple tiered dress. Just make sure to keep to a light brown colour scheme for accessories (it makes violet stand out). 
Style Notes: Turns out, lilac metallic fabrics go particularly well with blue denim.
Style Notes: Could purple trousers look any chicer? Take a tip from Carine Roitfeld and wear with khaki and black. 
Style Notes: Elegant ways to wear purple include a lilac pair of trousers paired with a nude-coloured roll-neck. 
Style Notes: Who says you can’t wear purple with pink—and red? On paper, it sounds bad, but in reality, it looks joyful.
Style Notes: Colour clashing is essential for wearing 2018’s take on wearing purple, as proven here by Attico founder Gilda Ambrosio. 
Style Notes: Kimonos are still one of our favourite ways to wear any regal hue. 
Style Notes: As per usual, Caroline Issa manages to a sophisticated take on a tricky trend: Try a muted purple suit with a deeper fuschia for your shoes. 
Style Notes: Trying out different versions of the hue layered together can work too. 

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